Creative & Technical Services Executive

The Intersection of

Art, Technology & Logic.

As a Creative Executive, my expertise is in translating creative vision (Art) into high-performance digital platforms (Technology). I manage the creative and development teams that build these systems and campaigns, from AI-driven storytelling tools to automated marketing workflows. This is all guided by Logic—creating the data-driven campaigns, efficient processes, and measurable results that align RTM, B2B/B2C brand engagement directly with business objectives.

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Years Experience

Departments Managed

Client Teams

Resources

%

Growth

INDUSTRY EXPERIENCE

Sr. Director of Creative & Technical Services

SEBPO  |  December 2018 to Present 

Onboarding, implementation, and daily management of SEBPO’s global cross-functional outsourced creative teams to include contracting, pricing and proposals, process/workflow improvements, optimization, department and resource planning, as well as employee/project management. I am a creative and digital advertising SME working closely with sales, clients’ c-suite, and internal/external management teams, ensuring successful onboarding and steady partnership growth, meeting SLA and quality controls with the highest standards using industry best practices, automation, and constant professional improvements keep ahead of trends and technology.

 

Past Company Titles: Director of Creative Services, Creative Manager

Creative Director

SIX15 Studios  |  August 2015 to December 2018

Contract design services and agency overflow work developing and executing identities, websites, email blast, vehicle wraps, web banners, packaging, marketing campaigns, environmental design, brand standards, business forms, direct mail and full-service project management utilizing and managing both internal and external team members. Maximized client’s goals by facilitating team brainstorming sessions and interpretation of market research to maintain team focus on client’s audience, marketing message and brand guidelines. Managed and maintained clients in high-end automotive, motorsports, finance and real estate markets.

 

Past Company Titles: Sr. Art Director

Sr. Art Director

Made Brands, LLC (Formally: Madden Brand Agency) |  November 2008 to August 2015

Conceptualized, developed, presented and executed identities, websites and microsites, packaging, consumer products, political and marketing campaigns, email blast, web banners, environmental design, and corporate brand standards as stand-alone projects as well as full marketing campaigns. Project management to including initial client contact, discovery/brainstorming sessions, presentations, quoting, development outsourcing, site maps, flowcharts, information architecture, user interfaces, wireframes, graphical design, final specification documentation, industrial design, project feasibility reports, patent searches, manufacturer and importer management, photography art direction, correction and manipulation. Managed and maintained clients in legal , national supermarkets, universities, colleges, banking, finance, national trucking, automotive, and  worldwide employment-related search engine service

 

Past Company Titles: Art Director

Example Departmental & Company Wide Iniatives

 Innovation: Workflow & Reporting

Proprietary Workflow & Reporting Application

As a creative and technical leader, I identified a critical gap in our operations. Our teams were siloed across all teams and within 12+ different workflow platforms, making data tracking and resource management impossible. I spearheaded the concept, design, and team management for a proprietary workflow application to solve this. The platform centralizes all requests, features a bi-directional sync with client tools, and provides a custom-facing dashboard for full transparency.

This innovation cut non-billable management time for Team Leads by over 25+%, saving over 10 hours per week per lead, as well as the reassignment of our non-billable reporting team to billable resources.

 Innovation: Workflow & Process improvement

AI QA of HTML/Rich Media Ads with Automated Fixes, Verification & Reporting

As a leader in my division, I identified a critical need to standardize and accelerate our HTML ad unit validation. I spearheaded the creation of a specialized QA assistant to automate our comprehensive HTML QA Protocol. This application analyzes every facet of an ad unit—from functionality and code quality to performance and cross-device compatibility. It automatically generates detailed Excel reports, extracts manifest variables, and delivers fully commented, minified, and optimized creative files, streamlining our entire validation process and ensuring all assets are high-performance and delivery-ready.

This platform reduced our non-billable QA Analysis time by over 50+%, and reduced client turnaround times by 25% with automated fixes, verifications and reporting.

 Innovation: Workflow & Process improvement

AI QA of HTML/Rich Media Ads with

Automated Fixes, Verification & Reporting

As a leader in my division, I identified a critical need to standardize and accelerate our HTML ad unit validation. I spearheaded the creation of a specialized QA assistant to automate our comprehensive HTML QA Protocol. This application analyzes every facet of an ad unit—from functionality and code quality to performance and cross-device compatibility. It automatically generates detailed Excel reports, extracts manifest variables, and delivers fully commented, minified, and optimized creative files, streamlining our entire validation process and ensuring all assets are high-performance and delivery-ready.

This platform reduced our non-billable QA Analysis time by over 50+%, and reduced client turnaround times by 25% with automated fixes, verifications and reporting.

 

Jim continue’s to stand out in such a meaningful way. His depth of knowledge, problem-solving expertise, and steady, proactive support consistently elevate our partnerships. Jim’s professionalism and responsiveness makes a real difference, not just in day-to-day execution, but in how we show up to clients overall.

His contributions directly support stronger collaboration, faster solutions, and ultimately greater client satisfaction. All of this positions us to win more as an organization.

Current Colleague - Unsolicited

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